BEYOND THE SHELF
On the shelf, off the shelf – let’s move beyond the shelf. Today’s watchword is curation – and that’s why you need me.
On the shelf, off the shelf – let’s move beyond the shelf. Today’s watchword is curation – and that’s why you need me.
Goodbye run of the mill shelving.
NO, SERIOUSLY
That new product line? That merchandising you’re considering? Those must-have brands you feel you’re missing? Right now they’re just an idea, a vision, something abstract. It would be my greatest delight to make those ideas a reality for you. In fact, I’ll take them to the next level.
I have years of expertise and experience in successfully identifying trends, brands and products for other people’s businesses. And then I develop them from conception to fruition.
The way I work
First I interrogate the brief, and make sure both of us are clear on what you want, and have the same vision. Then I research and understand your target market, the relevant trends, products and suppliers, and move on to sourcing, product development and delivery.
Who am I?
Well, I’m a straight-shooting, no-BS kinda gal. I might push your buttons from time to time – but that’s only because I want to ensure you’re getting – and delivering – exceptional quality. I’m also creative, a little crazy, versatile and energetic. And I ALWAYS rise to the occasion.
WHAT I CAN DO FOR YOU
Let me take the following off your hands:
Branding
Looking good!
- Curate and source brands relevant to your business
- Help you choose stock or develop custom-branded products
- Curate brands for minimal overlap
- Assist with building brand identity
Managing
Less admin for you
- Source and build a network of suppliers
- Manage vendors and partners
- Negotiation with vendors and onboarding of brands
- Customisation from napkin to fruition
- Staff training
Marketing
Get you out there…
- Identify trends
- Sales and marketing if and where required
- Trend forecasting and market analysis
- Merchandising
And I do all of this with your unique clientele, target market, and price points in mind, whether from existing brands or developing entirely new products. A network developed over years in the business means I can save you time – and get things up and running fast. And then I can style your space so your customers are wowed from the moment they step through the door.
I’ve worked along all aspects of the buying value chain – with manufacturers, importers, distributors, wholesalers and retailers – so you can be sure I have precisely the experience you need.
Get in touch
I can give you a turnkey solution – but it’s up to you to turn that key!
What my clients say

“I had the great pleasure of working with Aimee Sarkin Rosa whilst setting up EGG, a 3,000m2 concept store in Cavendish Square in Cape Town.
Aimee was an integral part of the curation team that helped put our store together. Her work ethic was unwavering, and her attention to detail and knowledge of multiple sectors was an enormous value add to our team .
I would not hesitate to recommend her for any future endeavours, I personally hope to be able to work with Aimee again in the future.”

“We have had the pleasure of working with Aimee on various projects over a period spanning +/- 8 years and ongoing.
Aimee’s design and creative skills, her talent to understand spaces, understand budgets and to deliver an outstanding finished product is the reason that she is our preferred interior consultant on our projects.
Aimee is an excellent communicator, great at organising/co-ordinating and meeting deadlines and most importantly, great at problem solving and handling pressure situations. Aimee has been an asset to each and every project we have worked on with her.
I would highly recommend Aimee because of her professionalism, creative skill and attention to detail which has always resulted in a successful project.”

“Aimee is an absolute dream to work with, highly professional and precise, making it easy for me, the vendor and the client to understand project objectives.
She has been very helpful with a wealth of knowledge in a variety of different fields. She has an eye for style and a understanding of what will actually work, given specific clients’ requests.
She is very quick to respond to emails and or any queries and very willing to help where she has expertise.”

“When we decided to include retail merchandising in our children’s edutainment centre, we knew we needed help – and Aimee turned out to be exactly the help we needed. It was a big task that required creativity, curation of a unique space, excellent communication, attention to detail and creating and establishing links with reputable and reliable suppliers. Aimee provided all of this – and more – and the end result, we feel, was a unique and desirable range of retail merchandise that perfectly represents the vision we had for Wonderdal, and its overall positioning as a one-of-a-kind centre.”






